EFrankfurt, eJamani, nge-24 kaMatshi 2021-Imagazini yeendaba zeTekhnoloji iTechAcute ityhila uhlaziyo lwelogo entsha kunye neenkcukacha ngasemva kumbono omtsha wohlobo. Kwiminyaka esixhenxe emva kokuba uphawu lokuqala lwenziwe, xa umbutho wasekwa nguChristopher Isak, izinto ezibonakalayo zihlaziywe ngokutsha ukuze zibonise ngcono ixabiso labo kwixesha lethu langoku kunye nexesha.
UChristopher Isak, umseki, kunye nomhleli olawulayo weTechAcute iingxelo:
I-TechAcute yasekwa njengesiqalo semithombo yeendaba ngo-2014 ngamabhongo amakhulu, kodwa ukuqaliswa kwayo kwaba yimveliso yothotho lweeprojekthi endandisebenza kuzo ngelo xesha. Ewe kunjalo, bekukho umbono wophawu wokuba iTechAcute ifanele ukuba yintoni kwaye ijongeke njani kwaye ivakale njani, kwaye senze konke okusemandleni ethu ukuhlanganisa le minqweno ibe luphawu ngazo naziphi na izixhobo esasinazo ngelo xesha. Kungekudala emva koko, sazisa ilogo njengoko usazi namhlanje.
Ilogo esuka ngo-2014 yayisisitayile somnqamlezo obomvu oye weza ngethowuni e-orenji njengombala wokuqala, ithoni esathi kamva sayibiza ngokuba yiTechAcute Tangerine. Ngelixa injongo yantlandlolo yayikukubonisa indawo “ebukhali” yeTechAcute enezinto ezinjalo zonyango kwi-brand, ngamanye amaxesha ibingaqondwa kakuhle. Besifuna “ukuphilisa” imfuno yabafundi bethu yolwazi kunye nohlaziyo kwindawo yetekhnoloji kwaye sinike imifanekiso yethu yeprofayile eyenze ukuba sibukeke njengoogqirha nabongikazi.
Yayiyinto eyonwabisayo leyo, yaye ngelo xesha yayibonakala ingena kakuhle. Nangona kunjalo, umyalezo obonwayo womnqamlezo kunye neemilo zesikwere zixela into esingasafuni ukunxibelelana ngayo. Asingomdibaniso wezinto kwaye asizigqali njengeziko lendawo okanye into. Emva kwexesha uphawu alusafani nemifanekiso yeprofayile kumajelo asekuhlaleni njengoko ngequbuliso wonke umntu wenza imizobo yeprofayile ejikelezayo, kwaye uhlaziyo ludlulelwe lixesha ngoku.
Ukutshintsha ilogo linyathelo elinzima. Ingakumbi xa luhlaziyo kwilogo yokuqala yombutho, ibuhlungu kancinci. Ubuncinci, le yindlela endiziva ngayo njengomseki kunye nomntu oqikelele ilogo nayo yonke into oyijongileyo ngoku. Ewe kunjalo, kukho umngcipheko wokungabonwa njengeTechAcute kumajelo eendaba ezentlalo nakwezinye iindawo ukuba uphawu lutshintshiwe. Kwaye okwangoku, ndicinga ukuba ngoku lixesha elifanelekileyo lokuphucula izinto ezibonakalayo ze-brand kwaye sibonise ngcono into esiye saba yiyo ngokuhamba kwexesha njengoko sikhula ngokwasemzimbeni ukuya kwinqanaba lethu elilandelayo.
I-TechAcute ayiyobhlog kaChris Isak. Kukho iqela elihlukeneyo labantu abakhulu abavela kwihlabathi lonke, ngamanye amaxesha basebenza emva kwemiboniso kunye namanye amaxesha abonakala phambi kwabaphulaphuli. Luhlobo lweyantlukwano olugcina ingxelo ifanelekile. Abantu abavela kumazwe ahlukeneyo, abaneemvelaphi ezixubeneyo kunye nemisebenzi, kunye neengqondo ezahlukeneyo kunye noluvo - yiloo nto eyenza amanqaku ahlaziyeke, ngokoluvo lwam.
Phuma nendala, kungena entsha
Imilo yesetyhula yelogo entsha ifuna ukubeka ugxininiso oluphezulu ngokuchanekileyo kunokuba ibe yindawo yeekona kunye nee-nooks. Siliqela elisebenza nzima ukulungiselela abafundi bethu amanqaku. Kwaye abafundi abakho ngaphandle kwayo yonke into. Uluntu lweTechAcute, olubizwa ngokuba “yiTechAcuties,” lubaluleke kakhulu kuthi. Sifuna ukwabelana ngamabali kunye nokwazisa abafundi bethu, kodwa asiyonto ngaphandle kwewebhusayithi enesicatshulwa kunye nemizobo ngaphandle kwabafundi.
Kwakhona kubalulekile ukuqaphela malunga noyilo olutsha lwelogo yi "t" kunye ne "a" edibeneyo yakha isangqa. Ukuba nomphezulu ophezulu ngasekhohlo kunye nediphu ephantsi kwicala lasekunene akuthethi ukuba kukho into ehlayo. Imele umjikelo wobomi betekhnoloji kunye nezisombululo ngokupheleleyo, kunye nokuqalwa kwabo kwangoko, i-hype, ukuba "yinto eqhelekileyo," kwaye kamva ikhutshwe, kuphela ukuzalwa kwakhona kwinto entsha kwakhona. Izinto ziyafika kwaye zihambe, kodwa sihlala sihlala sikugcina usazi. Esi sisangqa setekhnoloji, kodwa abantu abakwiziko bahlala, kwaye izisombululo zihlala zifuneka.
Kunye nelogo entsha, sikwafuna ukutshintsha into esinxibelelana ngayo nezinye izinto ezibonakalayo zentengiso. Kunokuba sinikele ingqalelo kwizinto, sifuna ukunikela ingqalelo ebantwini nakwiimvakalelo. Sinokuba ziigeeks kwaye sinokugrumba kwihardware kakuhle, kodwa imalunga nendlela esiziva ngayo, njengabantu, ekupheleni kosuku. I-teknoloji ayikho nje imveliso elandelayo engcono kwi-shelf. Imalunga nokusombulula iingxaki kunye nokuphucula umgangatho wobomi bethu.
Umgca wethegi yelogo yethu endala ibisithi "Fumana Ukulungisa Iindaba Zakho Zobuchwephesha!" eyayingumxube wokwazisa abantu into esiyenzayo, kwaye igama elithi "ukulungisa" lalikwayenye ireferensi yezonyango malunga nokunyangwa. Nangona kunjalo, kuye kwakho iingxoxo namalungu eqela kunye namalungu oluntu njengoko eli gama linentsingiselo engalunganga njengoko abanye abantu benokuthi basebenzise eli gama ukuchaza inkqubo yokutofa iziyobisi. Ukuthelekisa ngcono iminqweno yebrendi ehlaziyiweyo kunye nemibono emitsha, sitshintshe ithegi yethu ngoku ukuba "sixhotyiswe ngolwazi" kuba le yeyona njongo iyinyani kwaye iyinyani yomsebenzi wethu apha eTechAcute. Sifuna ukuxhobisa bonke abafundi bethu ngolwazi olusexesheni, oluyinyani, kunye nolongeza ixabiso.
Umyili esikhethe ukusebenza naye kule projekthi Ali Anwaar ukusuka DesignsVita. Emva kokuphonononga iinketho ezininzi malunga nokuba ngubani esimele simthembe ngeli nyathelo elikhulu, sagqiba ekubeni sisebenze no-Ali njengoko iingcamango zakhe kunye nemibono ibonakala ngathi ihambelana nendalo njengoko sifumene kwiingxoxo ekuqaleni kweprojekthi. Xa wayebuzwa ngengxelo yakhe emva kweprojekthi, u-Ali wathi, “Ukuphinda kubhengezwe isazisi seTechAcute ibingumceli mngeni kum njengoko kufuneka ndigcine ibhalansi phakathi kwenkqubo yanamhlanje kunye nomyalezo osemva kwelogo.
Ukwabelana ngolwazi olulodwa namashishini, iingcali, kunye nabathengi akungomsebenzi ulula ukwenza, kwaye ukudlulisa lo myalezo ngelogo yeyona nxalenye ikhohlisayo ukuyiphatha. Ukwenza izinto zibe nzima ngakumbi okwexeshana kundikhumbuze ukuba ndigxile kubulula. Yonke into endiyicebiseyo ilogo eyenziwe ngophawu olulula kodwa olunentsingiselo ngaphezulu kwegama lenkampani kuhlobo oludityaniswe "t & a". Ngeli xesha bendizinzile kwiPoppins njengolona hlobo luphambili, bendiza kulisebenzisa kuyilo kwaye ke ndagqiba ekubeni ndiyisebenzise kwilogo.
I-brand iya kutshintshwa ukuqala ngoku njengokuqaliswa okuthambileyo. Siya kusebenza nzima ekutshintsheni endala kunye nezinto ezintsha kuzo zonke iindawo, kodwa asiyi kukwazi ukwenza utshintsho olupheleleyo ngomhla kunye nexesha elifanayo. Uxwebhu lwesikhokelo sophawu lunokubonelelwa ngesicelo.
Malunga neTechAcute
TechAcute ngumbutho weendaba ohambisa uhlaziyo lwetekhnoloji kunye namabali anomdla kubaphulaphuli beB2B kunye neB2C, kunye nabathengi. Iqela lethu leentatheli kunye nabadali bomxholo banqwenela ukuba ngumthombo "wokuya" wolwazi kuye wonke umntu ofuna iinyani emsebenzini, nakwixesha labo.
