Ukadaulo wapa digito tsopano wafika kutali m'mabizinesi onse, kuyambira pa kampeni yotsatsa mpaka kulumikizana ndi makasitomala. Sikuti mabizinesi akuluakulu okha angapindule ndi kusinthaku. Ngakhale mabizinesi ang'onoang'ono ndi apakatikati atha kupindula kwambiri ndi malonda a digito. Kupatula apo, bizinesi iliyonse imafunikira njira yabwino yofikira omvera mpaka kupanga malonda.
Kutsatsa kwapa digito kwakhala chinthu chofunikira kwambiri panjira iliyonse yotsatsa malonda. Tiyeni tiwone momwe zingabweretsere ndalama kubizinesi yanu.
Kutsatsa kwa dijiti ndi chiyani?
Monga momwe dzinalo likusonyezera, njira yotsatsira iyi imagwiritsa ntchito matekinoloje a pa intaneti ndi matekinoloje a digito kuti agwiritse ntchito njira zotsatsira. Mutha kugwiritsa ntchito gulu lanyumba kapena thandizo kuchokera kwa akatswiri ntchito zotsatsa pa intaneti.
chikhalidwe TV zimphona ndi ma microblogging mawebusayiti kuphatikiza Facebook, Google, ndi Instagram, gwiritsani ntchito ma aligorivimu omwe amakhudza mawonekedwe anu ndi zolipira zotsatsa. Ntchito zotsatsa izi zimalola mabizinesi kulumikizana ndi makasitomala awo pa digito. Kutsatsa kwapa digito ndi njira zambiri zomwe zili ndi njira zosiyanasiyana, zina mwazo ndi:
- Kugulitsa zamakono
- Kukhathamiritsa kwa zotsatira zakusaka (SEO)
- Pay-per-click (PPC)
- Kugulitsa kwamkati
- Social Media Marketing (SMM)
- Kugulitsa othandizira
- Imelo malonda
Kuti awonekere, gulu lazamalonda ndi eni mabizinesi ayenera kudziwa zomwe zachitika posachedwa. Kuti mupindule kwambiri, muyenera kuwonetsetsa kuti gululo likuyika ndalama mumitundu yoyenera ya media ndi zochitika.
Kutsatsa kwapa digito kumatha kugawidwa m'zipilala zisanu ndi chimodzi zomwe gulu liyenera kudziwa kuti lipange njira yabwino. Nazi mizati mwachidule:
- Njira ndi kasamalidwe: Zolinga - analytics, strategy, resource, structure, marketing technology, data, integration, marketing, and sales alignment.
- Zolinga ndi muyeso: Zoneneratu, malipoti a digito, mawonekedwe, ndi kuzindikira kwa ogula.
- Media: Zonse zolipira komanso zokhala ndi zotsatsa, zosaka, zotsatsa, komanso zotsatsa.
- Zochitika: webusayiti, mapulogalamu, ntchito zamakasitomala.
- Kutumiza mauthenga: Ma social media, imelo, macheza, komanso kucheza kwanu.
- Zomwe zili: Zida zogwiritsa ntchito, malonda ndi mabulogu, kutsitsa PDF.
Zotsatira za malonda a digito
Zotsatira za malonda a digito ndi zazikulu komanso zowonekera pazochitika zonse za anthu, zizolowezi zawo, ndi moyo wawo, monga momwe tawonera kuchokera ku ziwerengero zotsatirazi.
- Pafupifupi anthu 3.03 biliyoni amagwiritsa ntchito malo ochezera a pa Intaneti. Kupezeka kwa intaneti kwadziwika kwambiri kuposa kale, kumalimbikitsidwa kwambiri ndi mliri.
- 93 peresenti ya anthu onse omwe ali pamasamba amatha kukhala chifukwa cha injini zosaka.
- 82 peresenti ya anthu amafufuza pa intaneti asanagule.
- 50 peresenti ya ogula amalimbikitsidwa ndi mayina amtundu kapena kuvomerezedwa ndi omwe amawongolera pazotsatira zakusaka.
Ubwino wa malonda a digito
Kuti mupeze phindu la malonda a digito, muyenera kudziwa za ubwino wake, zomwe tidzakhudza mwachidule.
1. Kugwiritsa ntchito mafoni
Ndi 77 peresenti ya ogwiritsa ntchito mafoni a m'manja ku US okha, ndizomveka kuti mabizinesi agwiritse ntchito malonda a digito kuti afikire omvera kudzera mu malonda, maimelo, malemba, ndi malo ochezera a pa Intaneti. Mutha kulumikizana ndi makasitomala kudzera m'mapulogalamu ndi mapulatifomu osiyanasiyana mukakhala pama foni awo.
2. Kusinthasintha
Kukongola kwa malonda a digito kwagona muzosankha zake zambiri. Mutha kugulitsa kudzera pazama TV, mabulogu, maimelo, zotsatsa, ndi zina zambiri. Kuthekera kwakukulu kumalola kuyesa njira zosiyanasiyana, zomwe zingathandize kuzindikira yabwino kwambiri ndikuyimitsa makampeni osachita bwino.
3. Kukula
Chikoka komanso kutchuka kwa kugula pa intaneti kwakula kwambiri panthawi ya mliri. Ndipo ndi njira yabwino iti kuposa kutsatsa kwa digito kukulitsa kuzindikirika kwa mtundu wanu ndikusangalala ndi zomwe zikuchitika pakugulitsa?
4. Multimedia
Njira yolumikizirana yophatikiza zinthu zosiyanasiyana, kuphatikiza makanema, mabulogu, zithunzi, ndi zomvera, imakhala ndi mayankho abwinoko pakuyika kwazinthu kuposa njira zina.
5. Chinkhoswe champhamvu
Malo ochezera a pa Intaneti akhudza kwambiri njira zamalonda. Ndi ziwerengero zotsogola kwambiri pazikhalidwe zamakono zomwe zimalimbikitsa malonda kudzera pazogwirizira zawo zapa TV, otsatira awo akhoza kukhala makasitomala anu ngati mumasewera makhadi anu moyenera.
6. Ulamuliro
Gwiritsani ntchito malonda kapena malonda anu kuti mulankhule momasuka za zenizeni zenizeni ndikupanga zokambirana. Izi zimakuthandizani kukhazikitsa ukatswiri wanu ndi chidziwitso pamitu yotere, yomwe imapangitsa kuti makasitomala azikukhulupirirani.
7. Kutsata
Kutsata makasitomala kumakuthandizani kuti mutole zambiri zokhudzana ndi zosankha zawo zogula. Musanagule, zotsatsa ndi mitundu yazinthu zitha kukuthandizani kupeza njira zotsatsira zogwira mtima komanso kukonza njira zotsatsira zamakono.
8. Zachilungamo mu bizinesi
Mwina mwayi wofunikira kwambiri pakutsatsa kwa digito ndi mwayi wofanana wosangalatsidwa ndi mabizinesi onse, akulu ndi ang'onoang'ono. Mbali yapaintaneti yalola mabizinesi ang'onoang'ono kupita mutu ndi mutu ndi ma brand okhazikika. Iwo akhoza kuonjezera mwamsanga makasitomala awo poyandikira makasitomala pamapulatifomu osiyanasiyana.
9. Kukwanira kwa bajeti
Bhonasi ina yamabizinesi ang'onoang'ono ndi yotsika mtengo yomwe imakhudzidwa ndi malonda a digito. Kufikira kwakukulu komanso kutsika mtengo kwathandizira kutchuka kwa ntchito zotsatsa pa intaneti.
10. Imathandiza pakutembenuka
Kutembenuka kwa olembetsa kwa makasitomala ndi malonda amamveka bwino potsata magalimoto. Poyerekeza ndi mitundu yotsatsa yachikhalidwe, malonda a digito amasangalala ndi kutembenuka kwakukulu. Chifukwa chake, njira zolimba zimatha kuwonjezera ndalama zamabizinesi ang'onoang'ono.
11. Kulunjika kwa omvera oyenera
Kutsatsa kwachindunji kumatheka kokha ndi malonda a digito. Izi zimabweretsa kukwaniritsa zolinga zomwe zakonzedweratu mosavuta komanso kuyankhulana bwino ndi anthu omwe mukufuna; kutsatsa kwa digito kumakankha mabokosi onse munjira yotsatsira makonda.
12. Imathandiza mu malonda a mafoni
Kuchuluka kwa kugwiritsa ntchito mafoni a m'manja kwapangitsa kuti pakhale kutsatsa kwapam'manja mkati mwa gawo lazamalonda la digito. Chifukwa chake, makampani ambiri akupanga mawebusayiti osavuta kugwiritsa ntchito mafoni.
13. Zimawonjezera mbiri yamtundu
Kukopa makasitomala ambiri ndiye njira yayikulu yabizinesi iliyonse. Izi zikutanthawuza kudina kokwanira kotheka kwa tsamba lanu ndi nsanja zamalonda pakutsatsa kwa digito. Kenako, mukazindikira mtundu wanu powapatsa zinthu zomwe mukufuna ndi ntchito, mbiri yanu imakula.
14. Zimakhudza ogula
Cholinga cha malonda a digito ndikulimbikitsa makasitomala omwe angakhale nawo kuti awonjezere kutembenuka. Ndi malangizo omveka bwino ndi CTA, kapena kuyitanira kuchitapo kanthu, mudzakhala mukuwongolera makasitomala ambiri kuti atembenuke.
15. Amapereka zotsatira zoyezeka
Mosiyana ndi malonda achikhalidwe, malonda a digito amakuthandizani kufananiza ndi kusanthula malonda ndi mbiri yamakasitomala kuti muwone momwe njira zanu zotsatsira zimakhudzira, ngakhale pamapulatifomu osiyanasiyana otsatsa.
16. Kupititsa patsogolo maubwenzi a makasitomala
Kupezeka komanso kumasuka kwa kulumikizana ndikofunikira pa ubale wabwino pakati pa mabizinesi ndi ogula malonda digito. Mtunduwu utha kuyankha mwachangu komanso moyenera mafunso ndi nkhawa za ogula munthawi yeniyeni, kupangitsa kukhulupirirana ndi kukhulupirika mwa ogula. Zimaperekanso mayankho kuchokera kwa makasitomala kuti adziwe zosowa zawo ndikuthetsa mavuto awo. Zotsatira zake ndi kukwera kwa malonda ndi ndalama zambiri.
17. Imathandiza kukhala patsogolo pa mpikisano
Njira imodzi yopulumukira mubizinesi iliyonse ndikukhala patsogolo pa omwe akupikisana nawo. Ubwino wa malonda a digito sunapite patsogolo. Mabizinesi ambiri akusintha njira ndi njira zotsatsira poganizira za achinyamata, odziwa zambiri pa intaneti. Chifukwa chake, kulephera kuphatikizira kutsatsa kwa digito munjira yanu yamabizinesi kupangitsa kuti mugwere kumbuyo kwa omwe akupikisana nawo.
Kutsiliza
Phindu la malonda a digito limaposa mantha aliwonse okhudzana ndi kupambana kwake ndi khama la gulu lanu la malonda kuti muyike. mpikisano wanu wokonzekera bwino.
Ngongole yazithunzi: The chithunzi zachitika ndi Igor Tishenko.
