Pa 28 Januware 2016 IBM yalengeza mapulani awo opeza malonda a digito ndi bungwe lopanga Resource/Ammirati kuti athane ndi kufunikira kwaukadaulo wapamwamba wamakasitomala ku Armonk, New York. Aka ndi koyamba kupezeka kwa IBM mumsikawu ndipo ithandiza kumanga IBM Interactive Experience (IBM iX), yomwe ikukonzekera kukhala bungwe lalikulu kwambiri padziko lonse lapansi la digito.
Kupeza kwa Resource/Ammirati kumatanthauza kuti anthu 10,000 alowa nawo ntchito ya IBM iX. Ndiko kuwonjezereka kwakukulu kwa ogwira ntchito pano a 1,000. Ili ndi gawo lofunikira, poganizira zakufunika kwaposachedwa mubizinesi, kuthandiza IBM kuthana ndi zopempha zamakasitomala komanso kupereka chithandizo popanda kutsitsa mtundu. Kupatula kungokwaniritsa kulimbikira kwabizinesi, kuchuluka kwa antchito owonjezera kudzalolanso kukonzekera kukula kwanthawi yayitali komanso yapakatikati.
"Resource/Ammirati yadzipangira mbiri yakeyake komanso mbiri yakale, yodziwika bwino yotsogola makampani otsogola m'makampani aliwonse,"… bweretsani makasitomala kuphatikizika kosiyana kwa kuzindikira zamakampani, malingaliro apangidwe ndi kusintha kwa digito komaliza, kuchokera pa zomwe munthu wakumana nazo kupita kuzinthu zazikulu zabizinesi ya kasitomala."
- Paulo Papa, Global Leader, IBM Interactive Experience
IBM imadziwika bwino chifukwa cha makina awo opangira makompyuta koma asintha kwambiri malonda awo ndi ntchito zawo ndipo akugwira ntchito m'misika kuti athandize ogwira nawo ntchito pakusintha kwa digito ndi njira zamakono zolankhulirana. Mtengo wogula sunaululidwe pano.
Za IBM:
IBM ndi kampani yapadziko lonse lapansi yaukadaulo ndiukadaulo yomwe ili ku Armonk, NY. Ndiukadaulo waukulu kwambiri komanso wofunsira olemba anzawo ntchito padziko lonse lapansi, wokhala ndi antchito opitilira 400,000 omwe akutumikira makasitomala m'maiko 170. IBM imapereka mitundu yambiri yaukadaulo ndi maupangiri ofunsira; gawo lalikulu la zida zapakati zogwirira ntchito limodzi, kusanthula zolosera, chitukuko cha mapulogalamu ndi kasamalidwe ka machitidwe; ndi maseva apamwamba kwambiri padziko lonse lapansi ndi makompyuta apamwamba kwambiri.
Za Resource/Ammirati:
Resource/Amirati ndi bungwe lotsogozedwa ndi digito lopangidwa ndi kuphatikiza kwa apainiya otsatsa digito Resource ndi kampani yotsatsa ku New York ya Ammirati. Timathandizira otsatsa kuphatikiza Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle ndi Victoria's Secret kumanga Brand Belonging kuti akhazikitse ubale wamakasitomala, kukhudzika kwa anthu ndikukula.
YouTube: Reel Yathu (Resource/Ammirati Portfolio)
Mukadina sewera, mukuvomereza za YouTube Terms of Service ndi mfundo zazinsinsi. Zambiri zitha kugawidwa ndi YouTube/Google.
Source: Joanna Brewer (IBM)
Ngongole yazithunzi: IBM
