Selecting your business name is a crucial decision as you start a new business. The name will set a tone for the brand and various brand initiatives that you will take in the future. And whether for better or worse, the business name can help to create a first impression with all your probable investors and customers. So, naming your business shouldn’t be taken lightly and needs you to invest your time and effort.
What are the pointers for getting the right business name?
Today, several tools and websites, such as Wix, Shopify, Squadhelp, or Name Fatso provide you with help for getting company name ideas. You can browse through the sample names and choose the one that caters to your business essence and requirement. When you set up the online properties and file all the relevant paperwork, it’s impossible to change the business name. But you might find it correct to select the correct name right from the start. For this, you need to avert a few mistakes while naming your business.
1. You didn’t take timing and branding into account
Even though the name of your business is crucial, the image that you’ve generated around the brand name holds value. Whether the business name gets perceived correctly depends on the perception managed within the initial six to twelve months. Also, no name set in stone. You can always change it. Choose a name and go with it to the momentum you’ve created.
2. The name is highly descriptive
Make sure that you refrain from using a business name that is highly descriptive so that you can steer clear of expensive rebranding. Also, the uncertainty encompassing the rebranding initiative can make you spend extra money, time, and cost on the customers. There is a good chance that you might make them feel confused.
3. You haven’t done a trademark search
Something unfavorable that can take place for a brand-new business is that owners shell out money and time for promoting a particular name and realize that there is another business with the same name. It could be that there hasn’t been any trademark registration, but another business might be using the name because they came up with it first. Entrepreneurs should do a Google search with the brand name and also conduct a professional trademark search.
4. Your name is too long for Twitter
Formulating your business’s online marketing plan should be the first step you take. Setting up social media accounts on each platform is essential so that consumers can locate, follow, and interact with you. If your company name is too long for Twitter, then it might prove to be a problem when registering on other sites as well – make sure to keep it under 15 characters or create an alternative handle.
Hence, put in all your efforts to choose a proper name for your new business idea or startup, that will remain relevant for the years to come. To get help, you can browse through websites that help with business name ideas and choose the one that best reflects your business philosophy but be sure that you don’t just copy and paste the first thing you see. Stay original to your vision and values.
Photo credit: The feature image has been done by Hay Dmitriy.
This guest article has been submitted by Ron Johnson. While we appreciate guest contributions, it's important to note that the views expressed by the author are not necessarily reflective of those held by TechAcute.
