Mercedes Unveils Self-Driving Luxury Car in Las Vegas

Dieter Zetsche, CEO of Daimler AG, who own Mercedes Benz, now unveiled their self-driving car design in Las Vegas at the CES. The project title of the car is ‘F 015 concept vehicle’ and it’s purpose focuses on it not needing a traditional driver anymore. While Google and others are developing similar concepts, Daimler puts this car into the premium plus segment. Unlike other self-driving concepts, for this car it is unlikely to be a public car available for all service subscribers to use, but is going to remain (most likely) property of an individual. Dieter Zetsche gave a sympathetic presentation in Las Vegas and if you have 7 minutes time for this, just play the video below and share your thoughts below in the comments section.

Photo credit: Daimler / Bloomberg

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