Wolff Olins Ya Designirƙira Tsarin Logo mai Amsa: Muryar Abokin Ciniki a Sabon Mataki

A watan Afrilu kamfanin ba da fatawa na Burtaniya da Amurka Wolff olins yana fitar da sabon ƙirar tambarin ma'amala, wanda ke amsa a zahiri ga muryar abokin ciniki don canza launi da siffar. Kamfanin sadarwa na Brazil Oi ya dauke su hayar su don wannan aikin na gwaji. The zane studio Bayani tallafa musu kuma sun gina wata software, wacce ke yin tasiri ga shigar da sauti da sauya tambarin.

Wannan sabuwar hanya ce da ta dace don tsara sabon tambari. Yawancin lokaci sarrafawa game da ƙirƙirar tambarin alama ce ta alaƙar sadarwa da asalin kamfanin. Ma'anar daidaito ana ƙalubalantar ta ƙarshe tare da ra'ayin don gabatar da tambarin ma'amala, wanda ke yin tasiri ga shigarwa kuma ya canza fasali da launi bisa ga shigarwar.

A gefe guda wannan yana gabatar da ra'ayi mai ban mamaki don ƙulla abokan ciniki da alama. Abokin ciniki ya sami damar mallakar mallakin nasu na musamman na tambarin kuma yana cikin iko. Baya ga wannan, wannan ma sabuwar alama ce ta abokin ciniki "ana jinsa". Da muryar abokin ciniki kuma ko an ji shi ko a'a zai iya yin tasiri sosai a kan alaƙar da ke tsakanin abokan ciniki da alama kuma zai iya canza sunan jama'a na alamar.

Vimeo: Yin keɓaɓɓen janareta na Oi

Za a yi amfani da nau'ikan tambarin ma'amala a cikin mahallin dijital wanda ke ba da izini "aiki mai rai" kuma za a yi amfani da sigar tambarin abokin ciniki na musamman a cikin bugawa, kamar daftari da sauran wasiku.

“A matsayinmu na‘ yan kasuwa dole ne mu canza rayuwa don inganta halaye da dabi’un kwastomomin mu. Don haka muka nemi Wolff Olins wanda ya ƙirƙiri asalin Oi na asali don taimaka mana daidaita shi don ci gaba na gaba. Sun sanya shi mai karɓa da gaske ga mai amfani kuma ya dace da zamanin dijital. ” Eric Albanese, Daraktan Sadarwa da Kayan Gida, Oi

Kungiyar Wolff Olins da suka shiga wannan aikin sun hada da Campbell Butler, Fleur Isbell, Owen Hughes, Estelle Wackermann, Morgan Holt, Ben Gibbs, da Sairah Ashman. An sanar da yakin a cikin jama'a da hanyoyin sadarwar jama'a ta amfani da hashtag #MaOi

YouTube: Wolff Olins ya tsara tambarin mai-kara sauti ga kamfanin sadarwa