MetaPop Founder Matthew Adell joins Native Instruments as Chief Digital Officer (CDO). This further supports Native Instruments with their efforts to increase their presence in the US.
What does MetaPop do?
MetaPop was founded by Matthew Adell, former CEO of Beatport, in January 2015 in Los Angeles, US. They allow their users to upload music and manage rights and licensing right on the platform with global scale.
The MetaPop team worked hard on changing the way how unofficial music remixes could be monetized. They have legalized more than 20,000 bootleg remixes and after only one year of being in business, established to offer a portfolio of 200,000 songs.
Changes in the direction of Native Instruments
Native Instruments was always a company that effectively cared about their customers and music producer community. Seeing how things get done more and more commonly in digital environments and on the Internet, they pursue to diversify their business by leveraging the relationship with this community.
This will most likely lead to a win-win situation for Native Instruments and users of their technology, as the whole music production workflow now incorporates track sharing and rights management.
From Native Instruments we heard, “The deal will see the innovative startup team of four, working alongside the industry leading technology talent of Native Instruments in L.A. The team will be tasked with innovating further in the online space and will have access to tools, research, and resources to implement new approaches.”
Commenting on the acquisition CEO of Native Instruments, Daniel Haver said: “At Native Instruments we want to inspire and empower music lovers to express themselves, and in a very short time MetaPop has enabled thousands of new producers and remixers to do just that. I’m delighted to welcome Matthew Adell to the team. I relished working with Matthew for several years while he was CEO of Beatport, of which Native Instruments was a shareholder and board member. With MetaPop and Matthew joining, we’re very excited to take our online offering to the next level.”
Matthew Adell added: “MetaPop was born from an ambition to redefine the world of remixing music. Joining Native Instruments opens up new doors to build on our shared vision, working alongside leading talent and world-class products. We are excited to inspire even more creativity and revenue opportunities for our users and partners.”
YouTube: How MetaPop is changing the game with remixes