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IBM Buying into Digital Marketing with Resource/Ammirati Acquisition

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ibm logo official high resolution png transparency City Medium typeface 1967 International Business Machines CorporationOn the 28th of January 2016 IBM has announced their plans to acquire digital marketing and creative agency Resource/Ammirati to address demand for advanced customer experience in Armonk, New York. This is IBM’s first acquisition in that industry and will help building the IBM Interactive Experience (IBM iX), which is planned to be the largest global digital agency.

The acquisition of Resource/Ammirati means that 10,000 people are going to join the workforce of IBM iX. That’s a tall increase for the current staff of 1,000. This is a vital step, considering the recent demand in the business, to help IBM cope with client requests and to deliver services without reduction of quality. Beyond just fulfilling the entrepreneurial due diligence, the large amount of additional staff will also allow to prepare for near and mid-future term growth.

“Resource/Ammirati has built its own stellar brand and reputation on a long, distinguished record of advancing leading brands in every industry,”…  “That portfolio of work and proven expertise is a perfect complement to the experience design capabilities of iX — where we bring clients a distinct fusion of industry insight, design thinking and end-to-end digital transformation, from the experience of the individual to the core processes of the client’s enterprise.”
– Paul Papas, Global Leader, IBM Interactive Experience

IBM is well-known for their computing technology products but they have diversified their product and service portfolio greatly and engaged in the markets to support partners with their digital transformation and modern means of communication. An acquisition price has not been disclosed yet.

About IBM:
IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world’s most advanced servers and supercomputers.

About Resource/Ammirati:
Resource/Ammirati is a digitally led creative agency formed by the integration of digital marketing pioneer Resource and New York advertising firm Ammirati. We help marketers including Birchbox, DSW, Microsoft, Nestlé, Newell Rubbermaid, North American Breweries, Sherwin-Williams, White Castle and Victoria’s Secret build Brand Belonging to cultivate customer relationships, fuel social impact and drive growth.


YouTube: Our Reel (Resource/Ammirati Portfolio) 

Source: Joanna Brewer (IBM)
Photo credit: IBM

Christopher Isak

Christopher Isak

Managing Editor at TechAcute
Hi there and thanks for reading my article! I'm Chris. I write about technology news and share experiences from my life in the enterprise world. I love readers who leave a comment. 😉
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Christopher Isak

Christopher Isak

Hi there and thanks for reading my article! I’m Chris. I write about technology news and share experiences from my life in the enterprise world. I love readers who leave a comment. ;)

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