How Apps Can Support a Successful Business

These days everybody is talking about thinking outside the box, mainly due to rapid technological progress. When you at things

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Personal Branding in Social Circles – Are You the Brand or Is Your Persona?

I’ve been active in social media and the tech community at large for a number of years now. I spend

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Why You Want to Be Cool

Why do we humans want to be cool? How to we appear cool? Why do we consume cool products? And

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Generation D: What You Forgot in Your Digital Transformation

Companies are trying hard to stay competitive by leveraging digital transformation to stay relevant to a generation referred to as

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The 22 Laws of Marketing and What a Non-Professional Thinks About Them

Something up front – I am not a marketer and I have not worked one day in a marketing department

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