Atari is exploring new markets and has released Atari Fit, a gamified app around staying fit and sporty. Considering the trend towards health and fitness awareness combined with the user-demand to work-out socially, work together and share results, this product seems strategically well placed.
Atari has been in the game of consumer electronics and home entertainment since 1972 for building computer systems but currently they have a focus on software development and entertainment rather than building hardware endpoints.
With the motto “Work out, earn points, play games!” the message is clear. Atari Fit is a sport and fitness instructor app for your smartphone with a focus on gamification and social features.
The user completes exercises and earns virtual points based on quality and quantity of the completed tasks. There are about 150 exercise routines to choose from and allows for custom programs to enhance the users fitness and motivate them without getting bored on the way.
“With Atari Fit, players from around the globe can exercise, play and get healthy together by providing a gamified fitness experience unlike any other app currently available,”…”By uniting the universal need to exercise and live healthfully with the entertaining experience unique to Atari games, we’ve created an app that proves fitness can be fun.”
– Fred Chesnais, Chief Executive Officer, Atari, Inc.
With collected points users can unlock classic Atari games such as Pong, Super Breakout, Centipede and others. We can’t wait to see how these little retro games will be like on the smartphones of today. This will definitely be worth working-out for.
There is also a social multiplayer aspect to Atari Fit which allows you to exercise with friends from all over the world, naturally being connected to the internet is a prerequisite for these features. You can join a training team, work-out or race against each other and track activity statistics for boost the overall group encouragement and motivation.
“Atari Fit provides a great balance of fitness and fun,”…”The certified programs are safe, effective, and give users access to really comprehensive fitness routines, while additional features like the tracking capabilities, daily tips, Atari games, and multiple social components encourage users to engage with fitness in their every-day life.”
– Michael Porter, Certified Personal Trainer and Performance Enhancement Specialist
We appreciate all things gamification, social media and health improvement so Atari Fit was a real nice news to hit our desks here and we hope you are going to like it to. You can grab it for free on the iTunes Store and Google Play Store.
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Photo credit: Darren Ho