Over the next decade, many predict that the web will look a lot different. Instead of people searching their web browser on a computer, they are more likely to begin relying on notifications. This trend is already noticeable with social media. The majority of people interact on these sites using an app with mobile push notifications. It is becoming less and less common for them to open a web page to see what is happening online. With this type of web environment, everyone can benefit.
A Pulled Web
During the last 20 years, the web has provided us with content to help us with our daily needs. You can learn how to do anything online including major home renovations. The web can also provide you with information on important topics like your health. To find this information, the user has to search for it. This created a pulled web environment where people visit websites and download applications. While this pulled based web can help you establish, and define your brand identity, new trends indicate that more and more people are using pushed based web, especially on social.
A Pushed Web
With a pushed web, the site or app comes to you so that you do not need to find what you are looking for. When this happens, actual websites become less important. They hide in the background of your web activity as users take advantage of easier and more effective tools.
Creating this push environment can actually benefit the customer and the business, however there are certain pitfalls you must avoid. For example, when you use one of these sites, information is pushed to you, and it is catered to your interests. This means you spend less time looking for what you want and more time engaged with content that matters to you. As a business, this means more effective use of ad spend and more engagement with your target audience.
How a Pushed Web Works
A pushed web is not just for social media sites. Instead, it can benefit all types of industries. For example, it is extremely effective if you miss your flight. Instead of having to go directly to the website for additional flight options, you will be notified of your options and encouraged to take action. In a like manner, businesses can update customers when they need to get the oil changed in their car or replace their shoes.
Targeted Information
These push notifications are already very common on people’s smartphones. In fact, most people receive several mobile push notifications each day. As this trend increases, the information will become more targeted to meet the needs of the user. For example, you may get ads that are directly related to your interests and browsing history.
Less Reliance on Apps
The more push notifications are used people are less likely to use their apps and the web. With the right notification, an individual can respond to a message without even opening the app. This technology is already occurring with text messages. Instead of opening the message app, many smartphones allow people to respond directly to the notification.
Today’s pushed based web environment is just the beginning, and it is likely that your web experience will transform as technology improves. These changes are exciting and advantageous for businesses and users alike.
About the Author
This guest article was kindly provided by Patrick Gerald. by trade a great Infographic Designer and Freelance Writer.
Photo credit: Antonio
